Privacy Policy

1. Who we are

We are Darlaston Builders Merchants Limited, a company registered in England and Wales with company no. 09236979, whose registered office is at Ace House, 22 Chester Road, Sutton Coldfield, England, B73 5DA.
For the purposes of data protection law, we will be a controller of the personal data we hold about you. This means we make decisions about how and why your information is used and have a legal duty to make sure that your rights are protected.

If you have any questions about our Privacy Policy, please contact Support Team, at
✉️ support@porcelainwholesale.co.uk or ☎️ 0121 500 6265.

2. The Personal Data We Collect

We collect the following types of personal data:

Data you give us

Data that you provide to us when using www.porcelainwholesale.co.uk (our “website”) including but not limited to your contact details, details about any requests for information you might make, as well as details of your visits to our website. This information may be provided at the time of requesting information about what we do or requesting a product.

If you contact us, we may keep a record of that correspondence. If you send us personal data in connection with a job application, we may keep it for up to 6 months in case we decide to contact you later.

Technical data

When you visit our website, we may collect technical data about the device you are using, including, where available, your IP address, operating system, and browser type. This is used for system administration and to improve the look and feel of our website.

Special Category Data (also known as sensitive personal data)

We do not collect any Special Categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

3. Cookies

A cookie is a small file of letters and numbers that we store on your browser or device if you agree.

We use the following types of cookies:

  • Strictly necessary cookies – required for the operation of our website (e.g. to log into secure areas).
  • Analytical/performance cookies – help us recognise and count visitors and understand how they use our website, improving user experience.

We also use cookies in our email communications to personalise emails and track whether they have been opened or interacted with.

Google Analytics

Our website uses Google Analytics to show relevant adverts to users who have previously visited us as they browse the web. This enables us to tailor our marketing to better suit your needs. You may see PorcelainWholesale.co.uk in search results, on YouTube, Gmail, or other Google services.
Any information collected will be used in accordance with this Privacy Policy and Google’s privacy policy.

If you do not wish to see ads, you can:

  • Opt out of Google’s use of cookies through Google’s Ads Settings; or
  • Refuse cookies by downloading and installing the Google Analytics opt-out browser add-on.

Facebook Remarketing

We also use Facebook’s advertising technology to show relevant ads to you on Facebook and Instagram. This uses a small piece of code called the Facebook Pixel to collect information such as which pages you visited and what actions you took. The Facebook Pixel lasts for 60 days.

You can set preferences for how Facebook advertises to you using your Facebook ad preferences.

Remarketing Cookies

You may notice increased adverts from our site after visiting us. This is because we place a cookie on your browser that enables us to show relevant adverts on third-party websites. This cookie does not give us access to your device.

You can refuse some or all cookies by modifying your browser settings. For guidance, visit www.aboutcookies.org.
However, blocking strictly necessary cookies may limit your access to certain parts of our website.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use it:

  • To perform a contract with you.
  • Where it is necessary for our legitimate interests (or those of a third party).
  • To comply with a legal or regulatory obligation.

We may use your data to:

  • Fulfil orders you have placed.
  • Communicate news, product updates, and offers.
  • Present website content effectively for your device.
  • Process job, trade account, or credit applications.
  • Respond to queries or requests for information.
  • Carry out our contractual obligations.

Your data will be treated in accordance with data protection law. It will not be disclosed outside of Darlaston Builders Merchants Ltd, its affiliated companies, and parties described in section 8.

Legitimate interests

We may process your personal data under legitimate interests, provided your rights do not override ours. These include:

  • Keeping records updated and analysing website usage.
  • Administering and protecting our business and digital assets.
  • Growing our business and informing our marketing strategy.

5. Marketing

If you represent one of our business customers, we may send you information about our products and services by email or post.
You can opt out at any time by contacting us using the details in section 1 or clicking “unsubscribe” in any of our marketing emails.

6. Keeping Your Personal Data Safe

We employ a variety of physical and technical measures to prevent unauthorised access, use, or disclosure of your personal data.
Access is controlled both physically and electronically. Staff receive data protection training and must follow internal procedures when handling data.

7. Storage and Retention

Where we store your data

Electronic data is stored on secure servers in the United Kingdom. We do not transfer data outside the EEA.

How long we keep it

We retain personal data only as long as necessary for business purposes, including compliance and legal protection. Product-related information may be retained for the lifespan of the product.

8. Disclosing Your Personal Data

We may disclose your personal data to trusted third parties who must keep it secure and confidential, including:

  • Delivery companies fulfilling your orders.
  • Website developers assisting in site improvement.
  • Professional advisers.
  • Our holding company (DBM Limited).
  • Potential business partners in case of mergers or acquisitions.

9. Disclosures Required by Law

We may disclose personal data if required by law, for example to law enforcement agencies, regulators, or under a valid court order.
We may also share data for anti-money laundering or fraud prevention purposes.

10. Links to Third-Party Websites

This Privacy Policy applies only to PorcelainWholesale.co.uk.
We are not responsible for the privacy policies of external websites and advise users to review third-party policies before providing any personal data.

11. Your Rights

You have the following rights regarding your personal data:

  • To withdraw consent (where processing is based on consent).
  • To request confirmation and access to your data.
  • To receive data in a portable format (where feasible).
  • To have inaccurate data rectified.
  • To object to data use for marketing or profiling.
  • To restrict how your data is used.
  • To request deletion (“right to be forgotten”) where applicable.

To exercise your rights, please contact us using the details in section 1.

If you’re unsatisfied with our response or believe your rights have been infringed, you can contact the Information Commissioner’s Office (ICO) via www.ico.org.uk.

12. Updating this Policy

We may update this policy at any time. When changes are made, a notice will be posted on our homepage, and the revision date will be updated below.
We encourage users to check this page regularly for any updates.